15 March 2023: The majority of women (61%) have been victims of negative abuse and comments about their looks in person or online, finds a new global study by MaiLi and Sinclair. While nearly all women (97%) said they'd faced judgement based on their appearance.
The study, released today, surveyed over 10,000 female-identifying women aged 18+ from the UK, Germany, Spain, Mexico, the UAE and Saudi Arabia to expose women's attitudes towards judgement, power, and dermal fillers.
Findings showed that all women believe in appearance autonomy and the right to live free from judgement, with 90% stating that women should be able to do whatever they want with their appearance.
Judgement surrounding women's looks is omnipresent with regional nuances. Almost all women believe in appearance autonomy and the right to live free from judgement; however, most have been victims of harmful abuse and comments about their appearance, including former supermodel Paulina Porizkova who made headlines recently. Photographed resplendent in black lingerie at nearly 58, aimed to represent older women as "still sexy and viable", Porizkova was hit by online abuse and judgement. Ringing true to the survey findings and the importance of "My Power" campaign #SayNoToJudgement, Porizkova replies to the backlash online, saying, "I am not trying to represent all women of my age. How could I? How could anyone? Don't we all look different and isn't that where our beauty lies? In our uniqueness?"
Despite substantial social pressures, women globally are resolute in their power. Women believe they are powerful, regardless of having faced negative judgement.
Abuse and appearance-based commentary were lowest for women in the UK (48%) compared with other regions and highest in Mexico (68%).
Yet despite widespread looks-based judgement and social pressures, 75% of women surveyed believe they are powerful. Interestingly, the sense of power was highest amongst women who reported facing negative judgement. Also intriguingly, women in Mexico (91%), and the Middle East (82%) were the most likely to consider themselves powerful, and women in the UK (51%) were the least.
MaiLi, the premium hyaluronic acid fillers brand, has released the survey with global aesthetic company Sinclair, alongside the launch of its "My Power" campaign that says no to judgement, in support of women everywhere. MaiLi believes in the right of women to live a life authentically and without judgement. This campaign represents a rallying cry for women to own their power, and for haters to keep their judgement to themselves.
Notes to editors:
Over 10,000 female identifying women aged 18+ from the UK, Germany, Spain, Mexico, the UAE and Saudi Arabia, living in urban and suburban areas were surveyed.
Link to the full study: Women's Attitudes Towards Judgement, Power, and Injectable Dermal Filler
About Sinclair: Founded in 1971, Sinclair is a global medical aesthetics company that delivers an extensive product range. With an in-house commercial infrastructure, including manufacturing, company-owned affiliates and a network of distributors in leading global markets. Our products are sold in 55 countries worldwide. Sinclair was acquired by Huadong Medicine Ltd in 2018.
About MaiLi: MaiLi is the perfect expression of science, beauty and art, MaiLi was meticulously designed fusing Swiss luxury with new, patented hyaluronic acid technology to deliver a breakthrough in molecular beauty. MaiLi’s rejuvenating aesthetic treatments provide long-lasting care, hydration and refinement, as well as bringing to life an elegant, confidence-boosting radiance.