As a proud Elite sponsor, Sinclair attended the 24th edition of the International Master Course on Aging (IMCAS) congress over three days in Paris between 26-28th January this year, with our biggest presence since we began attending in 2008. IMCAS is the world-leading congress in dermatology and plastic surgery and our booth and new location marked the company out as one of the major players in the aesthetic dermatology industry. The impact was impressive. With 15,763 visitors to the congress the stand was packed each day and our booth and symposia were full to overflowing. Over the three days Sinclair used this opportunity to connect with existing and future customers and exhibited our exciting array of products both established and new.
IMCAS congresses bring together the latest evidence-based techniques from prominent speakers and the newest developments from major industry players so that they can meet and learn from the best in the fields of dermatology, plastic surgery and aging science. Attendees take home valuable knowledge, memorable connections and unforgettable experiences. This is a perfect forum for Sinclair to spread the word about new products in both the injectable and EBD markets as well as educating physicians in techniques and protocols helping them understand best practice and the advantages of our class-leading products.
Our booth was an impressive 85 square metres and was very busy from the start to the finish of the congress. Guests were attracted by the opportunity to meet the commercial teams, to attend nine Meet-The-Experts sessions (about Maili, Préime Dermafacial, Ellanse, Sculpt & Shape, Lanluma, Primelase, Silhouette Soft, Cooltech Define, and Perfectha), get product knowledge, get a Préime Dermacial treatment, and register for Sinclair College.
As ever, the series of symposia at the congress gave visitors an opportunity to dive deep into the science and application of our products and the three we hosted proved incredibly popular. Our expert presenters spoke at length and in detail about the V Series & Lanluma (225 attendees); MaiLi (230 attendees) and Ellansé, Silhouette Soft and Cooltech define (380 attendees).
Even more impressive was the attendance to the live demo anatomy session on Thursday with MaiLi in the lips and perioral area, broadcasted in the venue’s main room, with more than 2 000 physicians watching our demonstration.
Returning to the congress this year was a re-vamped Innovation Lab, bigger and better than ever before. Innovation Lab is a series of private, invitation-only presentations and demos focussing on Sinclair products and was open for 2 days during the Congress. Doctors could attend up to ten presentations and seven live demos. At the heart of each presentation was education and innovation with experts hosting training sessions on anatomy and injection techniques for each of our products.
The congress was an outstanding success. As Sinclair grows and expands both geographically and by product, this event proves the perfect forum to show the industry how far we have come, how innovative, safe and effective our products are, and how respected we are amongst the physician community. We can’t wait for 2024, there is an exciting year ahead.