Overview
Dolly Vita began as the vision of Dr. Jon Hendrickson, DDS, an ambitious dentist who embarked on his medical career following his graduation in 1997. He initiated his dental practice modestly, renting in a small strip mall by 2004. With a discerning eye for future expansions, he constructed a large facility, laying the foundation for what would become Trafalgar Family Dentistry. As a solo provider, he cultivated a reputation for quality care in a space that was inherently his creation.
The year 2018 marked a pivotal turn for Trafalgar Family Dentistry. Dr. Hendrickson, consistently passionate about education and advancement, attended a level 1 injectable course. This new proficiency wasn't solely a professional milestone; it was also a personal one, as his wife enthusiastically endorsed the new service after experiencing its benefits firsthand. Their collective enthusiasm for injectable treatments became the cornerstone of a burgeoning interest in medical aesthetics.
Over the next several years, and with the world in the throes of the COVID-19 pandemic, Dr. Hendrickson seized the unexpected downtime to immerse himself in a succession of courses offered by AAFE. Committed to excellence and continuous learning, these endeavors were more than an educational pursuit; they were the bedrock upon which Dolly Vita Aesthetics was created—an extension of the dental practice that Dr. Hendrickson and his wife, Michelle had nurtured.
Challenge
Transitioning from a traditional dental practice to incorporating medical aesthetics, Dolly Vita faced formidable challenges as they ventured into a competitive and technologically advanced market. The comprehensive treatment options—crucial to the clinic's expansion plans—were initially their biggest hurdle. The staff at Dolly Vita had to navigate the challenge of introducing aesthetic procedures within a dental environment, requiring not just skill and training but also the right devices.
The leap into medical aesthetics brought on a steep learning curve and the need for a strategic approach to integrate these services seamlessly. While the opportunity to diversify their offerings and cater to a broader range of client needs was alluring, the pressure to uphold high standards of care and to stand out amidst established competitors weighed heavily on the Dolly Vita team.
Solution
Dolly Vita's journey into medical aesthetics began with the strategic purchase of their first laser device in 2019—a milestone that marked the clinic's entry into an untapped market of aesthetic services complementary to their dental offerings. Dr. Hendrickson recognized the potential of addressing the growing demand for non-invasive cosmetic procedures.
Dolly Vita opted for Sinclair’s V20 Platform, Pristine, and Dermafuse devices. This purchase expanded the clinic's capacity to treat a variety of skin concerns—issues that patients were eager to resolve beyond their oral health care.
The introduction of the V20 signified a revolution in treatment capability at Dolly Vita. Not just a piece of technology, the V20 device became the linchpin in the practice's aesthetic toolkit, encompassing a diverse range of functionalities, including facial contouring, skin tightening, and intense pulsed light (IPL) therapies.
Dolly Vita maneuvered through the learning curve associated with deploying new technology by investing in robust training for their staff, listening to their patients, and creating a layered combo treatment approach, ensuring the delivery of high-quality services with palpable results.
The outcome was a doubling of the clinic's revenue streams, an expanded patient base eager for both dental and aesthetic treatments, and the elevation of Dolly Vita to the ranks of full-service clinics dedicated to the overall well-being of their clients.
Today, Dolly Vita stands as a tripartite establishment comprising dental services, medical aesthetics, and wellness care. It's an embodiment of Dr. Hendrickson and his wife, Michelle’s shared vision—a unique confluence of specialty practices aimed at fostering beauty and wellness.
