The journey into medical aesthetics was catalyzed by patient demand. Terri Jordan noticed a growing number of patients inquiring about hormone replacement therapies and injectable treatments. Responding to this demand, she initially integrated aesthetic procedures within the urgent care setting. However, as the popularity of these services surged, the need for a dedicated space became apparent, leading to the addition of aesthetic services.
ACE's foray into aesthetics is guided by a holistic approach to wellness. Terri envisions this branch of the clinic not merely as an aesthetic center but as a comprehensive wellness facility that caters to both men and women. The overarching mission is to empower individuals to feel confident and aware of their body's natural capabilities, moving beyond the traditional scope of aesthetic injectables. This vision underscores a commitment to enhancing natural beauty and overall well-being.
To support its comprehensive aesthetic services, ACE has invested in state-of-the-art devices from Sinclair North America, including the V30 platform, Dermafuse, Preime, and ImagePro devices. These advanced tools enable ACE to offer advanced aesthetic treatments such as facial and body contouring, skin tightening, skin resurfacing, hydration therapy, and IPL laser treatments, aligning with the clinic's mission to provide top-tier, non-invasive solutions.
Challenge
Before partnering with Sinclair, ACE faced significant business challenges that impeded the growth and effectiveness of its newly launched aesthetic services.
One of the primary hurdles was the lack of effective marketing strategies to promote the aesthetic branch. Despite a robust reputation in urgent care, the clinic struggled to bring awareness to its aesthetic services. Traditional marketing methods were insufficient, leading to a slow uptake among existing and potential patients. Terri noted that leveraging waiting room videos significantly enhanced visibility. These videos reached an audience of 30-60 people daily who visited the urgent care center, creating a ripple effect as patients discussed the offerings with friends and family.
With the rising popularity of their aesthetic services and revenue pouring in from the advanced treatments, another pressing issue was the need for additional trained practitioners. To address this, Terri focused on training another Physician Assistant (PA) to perform specific services, such as those utilizing the V30 device. This additional PA would not only alleviate Terri's workload but also play a crucial role in expanding ACE's male clientele, a segment that showed significant interest in treatments like those offered by the Preime Dermafacial device. Terri observed that "Men love Preime," indicating a promising opportunity to diversify and grow their patient demographic.
Solution
The strategic move of adding Sinclair devices was instrumental in enhancing their service offerings and meeting the clinic's objectives in fulfilling the increasing patient demand.
“Unlike other providers in town with similar devices, the Sinclair devices proved to be more cost-effective and versatile” – Terri Jordan, PA
Sinclair’s V30 platform device has been remarkable for treating alternate conditions such as thrombosed hemorrhoids, cheek plumping, and even back pain within Acute Care Emergence. Additionally, the IPL device became Terri's favorite for its extraordinary capability to treat rosacea, achieving redness-free skin in just 30 days.
Significant outcomes were also seen in treating solar lentigo, reducing the appearance of large bruises, and even managing complex cases like cystic acne.
Bottom Line
Terri emphasized that the results achieved with Sinclair devices were notably superior to those of other local aesthetic providers. This competitive edge allows ACE to stand out as a leader in delivering high-quality aesthetic treatments. The clinic has seen a steady influx of patients drawn by the promise of better results and comprehensive treatment options.
Patient satisfaction has been a hallmark of the services ACE now provides. Positive feedback has been a common theme, with patients frequently asking about additional treatments after experiencing impressive results with initial procedures. Treatments like YAG, IPL, and VFORM are particularly popular among current patients.
With the flexibility of Sinclair devices, ACE has expanded its service offerings, catering to a more diverse patient demographic. The clinic can now address a wide range of aesthetic concerns—from skin tightening and resurfacing to more challenging cases—thereby attracting new patient segments and increasing overall clinic traffic.. The ability to offer a comprehensive suite of aesthetic solutions has solidified patient trust and loyalty.
About the Owner, Terri Jordan, PA
Terri Jordan is the CEO, co-owner, and a provider at Acute Care Emergence. She has spent her entire life serving patients in the Army and civilian practices. She served for 31 years and 4 combat tours as a Physician’s Assistant (PA) in the Army in various medical capacities: aviation, emergency medicine, orthopedic, and family practice. Her last post in the Army was Chief of Department of Emergency Medicine at Martin Army Hospital. As a civilian, she served as a PA for 17 years serving numerous Columbus Hospitals. She holds three degrees: BS in psychology, BS as a Physician’s Assistant, and MS in emergency medicine. Her wealth of knowledge, experience, and energy make the clinic a great place to work at and a great place to be taken care of as a patient.
